Over the past 15 years, Christine Latendresse has acquired a solid experience in marketing and go-to-market strategy, branding and project management.

 

In her 4 years at Devimco Immobilier, she handled from start to finish the commercialization of a dozen large-scale real-estate projects (including in Griffintown, in Downtown Montreal, and, on the South Shore of Montreal with its largest project, Solar Uniquartier), from budgeting, developing brands and go-to-market strategies to launch with partner agencies. She also supervised the digital campaigns, websites, and marketing tools creation for these projects.

 

Christine also explored the agency world at Rouge Marketing as an account manager and then the brewery industry, driving the entire marketing strategy for Concept B, an NPO known for its popular festival Bières et Saveurs de Chambly.

 

In 2018, she undertook an international cooperation mandate in marketing in Northern Peru, working with CentroIDEAS, an organization that empowers women in rural and urban areas through the commercialization of their agricultural products.

 

Seeking to open up to a new industry, in the midst of the Covid-19 pandemic, Christine joined l’Ordre des infirmières et infirmiers du Québec in 2021 as a marketing counsellor and managed all of their revenue-generating marketing projects.

 

Over the years, Christine built an impressive professional network. She has been executing various strategic freelance mandates sporadically since 2016, and then full-time since 2021.

 

Appreciated for her collaborative approach, her strategic and high-level vision, she will be able to guide you through your marketing and go-to-market strategies.